Which pharmaceutical CEO pioneered the 'Digital Medicine' initiative in 2018, investing over $1 billion in data analytics to personalize patient treatment pathways?

Data analytics is transforming the pharmaceutical and medical device industries, helping companies better understand patient needs, optimize clinical trials, and enhance product development. This poll tests your knowledge of how major medical companies are leveraging data analytics to improve their product offerings and customer experience. Do you know which pharmaceutical giant has made the most significant investments in this area?

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