Which celebrity product endorsement resulted in the largest percentage increase in sales within the first month of partnership announcement?

Celebrity endorsements have transformed product marketing in the pop culture landscape. When a star aligns with a brand, the impact can be astronomical—or occasionally disastrous. This trivia challenges your knowledge of some of the most influential celebrity-product partnerships that changed marketing strategies and consumer behaviors in recent years. Can you identify which partnership created the biggest sales surge relative to previous performance?

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Travis Scott's McDonald's Meal (2020)
Rihanna's Fenty Beauty line with LVMH (2017)
Beyoncé's Ivy Park collaboration with Adidas (2020)
BTS's partnership with Samsung Galaxy (2020)