Which groundbreaking marketing strategy did 23andMe use in 2015 that fundamentally changed how consumers interact with genetic testing products?

The direct-to-consumer DNA testing market has exploded in popularity over the past decade, creating an entirely new retail category blending science with personal discovery. Companies in this space have pioneered innovative marketing approaches and product development strategies to make complex genomic science accessible to everyday consumers. Test your knowledge about how these companies have revolutionized both science communication and retail customer engagement.

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They introduced the first FDA-approved direct-to-consumer genetic health predisposition reports, creating a new retail health information category
They launched the first subscription-based genetic testing model with quarterly updated results based on new research
They pioneered the first in-store genetic testing kiosks at major pharmacy chains, bringing genomics to retail settings
They created the first genetic testing social network where customers could connect with genetic relatives online