Which company pioneered the first modern customer loyalty program in 1981 that awarded 'miles' based on distance flown and is credited with revolutionizing loyalty marketing?

Customer loyalty programs have become a cornerstone of modern retail strategy, driving repeat purchases and fostering brand relationships. But do you know when and how these programs first emerged in the business world? Test your knowledge about the origins of customer loyalty initiatives that have transformed how businesses retain customers and analyze consumer behavior.

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American Airlines (AAdvantage)
S&H Green Stamps
Betty Crocker's Points Program
Marriott Hotels Rewards