Which psychological principle did Apple masterfully exploit during its original iPhone launch that created unprecedented consumer demand?

Product launches are critical moments for brands, often determining a product's trajectory in the marketplace. Behind every successful launch lies a deep understanding of consumer psychology. This trivia question explores a fascinating psychological principle that major companies leverage during product launches to maximize consumer excitement and adoption. Test your knowledge about how brands strategically use psychological triggers to create buzz and demand!

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Scarcity bias - limiting initial inventory while showcasing long lines at stores to create perception of extreme desirability
Anchoring effect - initially announcing a much higher price point before revealing the 'actual' lower price to make it seem like a better value
Social proof cascade - paying influencers to use the product publicly before launch to normalize adoption among target demographics
Paradox of choice reduction - offering only one model/color initially to simplify consumer decision-making and reduce purchase hesitation