Which social media campaign strategy resulted in the highest documented ROI (Return on Investment) for a major film release between 2020-2023?

The film industry has dramatically transformed its marketing strategies over the past decade. Social media platforms have become crucial battlegrounds for audience engagement and box office success. From viral TikTok challenges to Instagram AR filters that let users 'become' movie characters, studios now allocate significant portions of their marketing budgets to digital campaigns. This poll tests your knowledge of how social media has revolutionized film promotion and audience engagement in the streaming era.

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User-generated TikTok challenges for horror films
Instagram AR filters for superhero movie character transformations
Twitter hashtag campaigns with exclusive content drops
YouTube influencer partnerships with early screening reactions