Which company first pioneered the 'game subscription service' model (similar to Netflix) where players pay a monthly fee for access to a library of games rather than purchasing individual titles?

The gaming industry has experimented with various pricing models over the years, from traditional retail to free-to-play with microtransactions. Some innovations have transformed how games are monetized and distributed across the globe. This trivia question focuses on a groundbreaking pricing strategy that changed how players access games and revolutionized the industry's business model. Test your knowledge of gaming history and business innovation!

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Microsoft with Xbox Game Pass
GameFly with its mail-order rental service
Sony with PlayStation Now
Electronic Arts with EA Access