Which celebrity collaboration with Puma is credited with revolutionizing the athleisure market and helping the brand compete with Nike and Adidas, increasing Puma's market value by over $4 billion between 2016-2018?

The world of retail has been transformed by strategic celebrity brand collaborations that drive massive consumer engagement and sales. These partnerships often represent turning points for both the celebrities and the brands involved. Test your knowledge about one of the most influential celebrity-brand partnerships that redefined the retail landscape and set new standards for future collaborations.

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• Rihanna's Fenty x Puma
• Selena Gomez's SG x Puma
• The Weeknd's XO x Puma
• Kylie Jenner's Puma Fierce

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