Which sports brand marketing campaign is credited with transforming athlete endorsements by focusing on Michael Jordan's banned shoes, creating a rebellious image that generated over $100 million in sales?

In the competitive world of sports marketing, some campaigns have completely transformed how brands connect with athletes and fans. One legendary marketing initiative not only boosted sales dramatically but fundamentally changed how sports products are marketed worldwide. Test your knowledge of sports marketing history with this challenging question about a revolutionary campaign that redefined an entire industry.

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