Which astronomy retailer pioneered the 'Try Before You Buy' omnichannel strategy in 2015, allowing customers to test telescopes at dark sky sites before purchasing?

The astronomy retail landscape transformed dramatically in the 2010s with innovative omnichannel strategies that changed how consumers purchase telescopes and astronomy equipment. One company led this revolution by introducing a groundbreaking approach that has since become industry standard. Test your knowledge of this significant shift in astronomy retail that brought stargazing equipment to more enthusiasts than ever before.

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Celestron with their 'Stars in Your Hands' program
Orion Telescopes with their 'SkyTest' experience
Meade Instruments with their 'Universe at Home' initiative
Sky-Watcher with their 'Cosmic Connect' service