Which retail rebranding initiative did the USPS launch in 2011 that significantly modernized their retail spaces and was considered the largest retail design overhaul in government services?

The United States Postal Service has a long history of retail operations and branding evolution. While many think of it as just a mail service, the USPS operates one of the largest retail networks in America with significant rebranding efforts throughout its history. This trivia question explores a pivotal moment in USPS retail branding that represented a significant government retail innovation initiative.

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Priority Plus Program
USPS Connect Initiative
Retail Access Optimization Initiative (RAOI)
Federal Retail Partnership Program