Which scientific instrument company famously used a 'viral demonstration' approach that led to their product being adopted by over 90% of research labs within just 18 months of launch?

In the competitive world of scientific product development, successful launches can define a company's reputation for years. This trivia question explores one of the most fascinating product launch strategies in modern scientific history. Understanding how breakthrough innovations reach their target market can provide valuable insights for product managers and marketers in the scientific field.

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Illumina with their next-generation sequencing platform in 2007
Thermo Fisher Scientific with their mass spectrometry system in 2010
ZEISS with their super-resolution microscope in 2012
Leica Biosystems with their digital pathology scanner in 2014