Which celebrity-brand collaboration broke e-commerce records by selling out completely within 24 hours of its 2019 launch, crashing the retailer's website multiple times due to unprecedented traffic?

In today's competitive retail landscape, celebrity collaborations have become a powerful strategy for brands to create buzz and reach new audiences. These partnerships blend star power with product innovation, often resulting in limited edition collections that drive massive consumer interest. Test your knowledge about some of the most impactful celebrity-brand partnerships that have transformed the retail industry and set new standards for marketing collaboration.

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Rihanna's Fenty Beauty with LVMH
BTS's merchandise line with McDonald's
Beyoncé's Ivy Park with Adidas
Kanye West's Yeezy with Gap