Which candy brand saw sales increase by over 65% after its famous product placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement has become an art form in movies and TV shows, with some brands becoming almost as memorable as the characters themselves. From Tom Hanks' love affair with FedEx in Cast Away to Reese's Pieces luring E.T., these strategic placements have shaped consumer behavior and created iconic cultural moments. Test your knowledge about one of the most famous product placement deals that transformed a struggling candy's fortune overnight!

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