Which major retail corporation pioneered the use of geographic information systems (GIS) for store location optimization in the 1980s, creating a retail location strategy still studied today?

In today's retail landscape, geographic data has become a powerful tool for business strategy. Location intelligence helps retailers optimize store placements, understand customer behavior patterns, and create targeted marketing campaigns based on regional preferences. This trivia question tests your knowledge about how major retailers use geographic information systems (GIS) to gain competitive advantages in their expansion strategies.

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Walmart
Target
Kroger
JCPenney