Which innovative product marketing strategy did Broadway theaters first implement in 2018 that resulted in a 35% increase in merchandise sales?

The performing arts industry relies heavily on merchandise sales as a revenue stream beyond ticket sales. From playbills to branded merchandise, the retail strategy behind performing arts venues has evolved significantly in recent years. This poll tests your knowledge about an innovative product marketing approach that transformed how theaters engage with audiences through merchandise.

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Digital playbill QR codes with exclusive merchandise offers
Subscription-based costume rental programs for theater enthusiasts
Augmented reality apps showing how merchandise would look at home
Pre-show text message campaigns with time-limited merchandise discounts