Which innovative digital customer experience strategy did the International Astronomical Union (IAU) implement in 2020 that resulted in a 45% increase in public engagement with astronomical discoveries?

Space exploration and astronomy have created unique retail opportunities and innovations. Major observatories, space agencies, and astronomy organizations have developed sophisticated customer experience strategies to engage the public with the cosmos. This poll tests your knowledge about how astronomy-focused retailers and organizations have transformed their digital presence and customer engagement in the modern era.

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AR Star Mapping - allowing users to point their devices at the night sky and receive real-time information about celestial objects they're viewing
Virtual Observatory Tours - offering digital access to world-class observatories through immersive 3D experiences
Cosmic Marketplace - an online platform where users can symbolically adopt stars and receive personalized observation data
Astronomer Connect - a subscription service matching amateur astronomers with professionals for monthly virtual mentoring sessions