Which wildlife conservation organization broke marketing norms in 2011 by choosing an endangered, lesser-known animal as their brand mascot instead of a charismatic megafauna like pandas or tigers?

Brand mascots play a crucial role in creating memorable company identities. In the animals and wildlife industry, mascots often represent conservation efforts, educational programs, or product lines focused on animal welfare. This trivia question challenges your knowledge about a unique wildlife brand mascot that broke traditional marketing norms and created significant brand recognition in an unexpected way.

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World Wildlife Fund with the axolotl (Mexican walking fish)
Conservation International with the poison dart frog
Amphibian Survival Alliance with the burrowing frog
The Nature Conservancy with the pangolin