Which celebrity strategically repositioned their personal brand from a controversial music artist to a highly successful beauty and fashion entrepreneur with a focus on inclusivity?

Many celebrities have built personal brands that extend far beyond their original talents. These famous individuals carefully position themselves in the market to appeal to specific demographics and values. This trivia question explores how a particular celebrity has successfully positioned their brand in a unique and strategic way, demonstrating the power of personal brand positioning in the modern marketplace.

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Rihanna (with Fenty Beauty and Savage X Fenty)
Lady Gaga (with Haus Laboratories)
Jessica Alba (with The Honest Company)
Kylie Jenner (with Kylie Cosmetics)