Which pharmaceutical company dramatically increased its brand value by highlighting its founder's personal battle with his child's rare disease as the inspiration behind the company's mission?

In the competitive pharmaceutical industry, brand storytelling has become a powerful tool for connecting with healthcare providers and patients. Origin stories, in particular, help humanize medical companies and create emotional connections with their audiences. This trivia question tests your knowledge about a famous pharmaceutical company's origin story that revolutionized their brand perception and marketing strategy.

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Vertex Pharmaceuticals
Biogen
Regeneron Pharmaceuticals
Genentech