Which Broadway musical pioneered the concept of 'experiential retail' by creating an immersive themed merchandise store that became a model for future theater merchandise operations?

The performing arts industry isn't just about the show - it's also about the merchandise! Theater merchandising has evolved into a sophisticated retail operation, with Broadway shows generating millions in ancillary revenue. This poll tests your knowledge about the intersection of performing arts and retail marketing strategies that have shaped how audiences interact with their favorite productions beyond the stage.

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The Phantom of the Opera
The Lion King
Wicked
Hamilton