Which major food brand redesigned its packaging in 2020 to feature indigenous art from the culture where its primary ingredient originated, leading to a 23% sales increase in that region?

Traditional cultural symbols and motifs have become increasingly important in product packaging as brands seek to connect with consumers through heritage and authenticity. Many companies incorporate elements from various cultural traditions into their packaging designs to tell stories that resonate with specific communities or to celebrate cultural diversity. How well do you know the intersection of cultural traditions and modern retail packaging?

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