Which global brand created a highly successful product line inspired by Día de los Muertos (Day of the Dead) that was praised for its cultural authenticity and community engagement?

Traditional cultural practices and celebrations are increasingly being embraced by brands looking to connect with specific communities and demonstrate cultural appreciation. However, walking the fine line between appreciation and appropriation requires deep cultural understanding and authentic engagement. This trivia question explores how a major brand successfully incorporated a traditional cultural celebration into their product launch strategy.

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Nike, with their 'Nike Day of the Dead' collection featuring athlete sneakers designed by Mexican artists
Coca-Cola, with limited edition bottles featuring traditional calaveras (sugar skulls) designed by Mexican artisans
Disney, with their 'Coco' merchandise line that launched alongside the animated film
Adidas, with their 'Día de Muertos' collection featuring traditional Mexican patterns on footwear