Which scientific innovation, first introduced to retail product testing in 1992, revolutionized consumer research by allowing companies to measure brain responses to products before verbal feedback could be consciously formed?

Scientific advancements have transformed how retailers analyze consumer behavior and optimize store operations. From advanced heat-mapping technologies to neurological response measuring devices, science has become an integral part of retail innovation. This trivia tests your knowledge about a groundbreaking scientific instrument that revolutionized product development and consumer research in retail.

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Functional Magnetic Resonance Imaging (fMRI)
Galvanic Skin Response Monitor (GSR)
Electroencephalogram Headset (EEG)
Infrared Facial Expression Analysis (IFEA)