Which airline is credited with pioneering the modern ancillary revenue model that transformed transportation retail by unbundling services and creating a comprehensive à la carte pricing strategy?

The transportation industry has dramatically transformed its retail approach over the past two decades, particularly in how airlines generate revenue beyond basic ticket sales. This shift represents one of the most significant retail strategy evolutions in transportation, creating entirely new revenue streams through strategic product bundling, digital retail experiences, and consumer psychology insights. Test your knowledge about this major retail transformation in the airline industry.

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Ryanair
Southwest Airlines
EasyJet
Spirit Airlines