Which presidential campaign's brand strategy was revolutionary for introducing a custom typeface called 'Gotham' that later became widely adopted in political and corporate branding?

Test your knowledge about how political campaigns have leveraged innovative brand strategies to win elections. Political campaigns are essentially marketing campaigns for candidates and policies, utilizing sophisticated branding techniques similar to major corporations. From color psychology to logo design, these elements can significantly influence voter perception and campaign success.

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Barack Obama's 2008 campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
George W. Bush's 2000 campaign