Which retailer holds the Guinness World Record for the 'Largest Product Launch Advertising Campaign' for their 2007 campaign that reached over 1.8 billion consumer impressions?

The retail world isn't just about everyday shopping—it's also home to some extraordinary achievements that have made it into the Guinness World Records. From marketing campaigns that reached unprecedented audiences to stores that broke size records, the retail industry has its fair share of remarkable milestones. Test your knowledge about these record-breaking retail achievements and see if you can identify which famous company set a particularly notable world record!

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• Apple (iPhone launch)
• Microsoft (Windows Vista launch)
• Coca-Cola (Coke Zero launch)
• Amazon (Kindle first generation launch)

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