Which celebrity-brand collaboration broke industry records by selling out completely within 24 hours of its launch, despite having no traditional advertising campaign?

Celebrity brand collaborations have become a cornerstone of modern marketing strategy. These partnerships leverage star power to create buzz, reach new audiences, and revitalize product lines. But how much do you know about the business decisions behind these high-profile collaborations? Test your knowledge about the strategic thinking that goes into pairing famous personalities with established brands, and learn what makes certain collaborations stand out from the crowd.

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Rihanna's Fenty Beauty with LVMH
Kanye West's initial Yeezy collection with Adidas
Beyoncé's Ivy Park collaboration with Adidas
Travis Scott's Cactus Jack meal with McDonald's