Which mythological figure was used by Amazon in its 2018 augmented reality retail campaign that allowed customers to 'summon' creatures in-store to guide their shopping experience?

In the realm where mythology meets modern retail, brands have cleverly incorporated folklore elements to create memorable customer experiences and drive sales. From Norse gods selling furniture to Greek deities promoting athletic wear, mythological references have proven powerful in retail marketing strategies. Test your knowledge about how retailers have leveraged ancient stories to connect with contemporary consumers and build legendary brand identities.

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Hermes, the messenger god
The Kraken, sea monster of Norse mythology
Fenrir, the monstrous wolf
Medusa, the snake-haired gorgon