Which music retailer's loyalty program famously crashed their website in 2007 when they allowed customers to 'pay what they want' for a major artist's album?

In the competitive music retail industry, loyalty programs have become essential for building customer relationships and driving repeat business. From exclusive early album access to VIP concert tickets, music retailers have developed creative ways to reward their most dedicated customers. How well do you understand the innovative loyalty strategies that have transformed the music retail landscape? Test your knowledge with this challenging question about a groundbreaking loyalty program that changed the game.

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• HMV's 'Pure' program featuring Radiohead's 'In Rainbows'
• Tower Records' 'Pulse' program featuring Coldplay's 'Viva la Vida'
• Virgin Megastore's 'V-Xtreme' program featuring Nine Inch Nails' 'Year Zero'
• Sam Goody's 'Replay' program featuring The White Stripes' 'Icky Thump'

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