Which sports brand first introduced virtual reality 'test zones' in their flagship stores, allowing customers to virtually test products in simulated environments before purchasing?

The sports retail landscape has evolved dramatically in recent years, with brands constantly seeking new ways to enhance the in-store shopping experience. This poll tests your knowledge about one groundbreaking retail innovation that changed how consumers interact with sports products before purchase. Think about technology integrations that have bridged the gap between physical and digital retail experiences in the sports industry.

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Nike, with their Nike Innovation Zones launched in 2015
Adidas, with their Adidas Virtual Experience centers launched in 2016
Under Armour, with their Performance Reality spaces launched in 2014
Puma, with their Puma Immersion Labs launched in 2017