Which religious organization revolutionized its brand storytelling in 2012 with the 'I'm a Mormon' campaign that featured diverse followers to counter stereotypes?

Religious texts, symbols, and artifacts have been 'products' with powerful brand stories for millennia. Modern religious organizations use sophisticated marketing strategies to communicate their values and philosophies. This trivia explores how ancient wisdom traditions and contemporary spiritual movements have crafted their brand narratives to connect with followers and distinguish themselves in the marketplace of ideas. Test your knowledge about the intersection of spiritual marketing and brand storytelling!

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
Seventh-day Adventist Church
Jehovah's Witnesses
Scientology