Which failed music product launch in 2009-2010 cost its parent company over $30 million in losses and is now considered a textbook example of misjudging consumer demand?

The music industry has seen many innovative product launches, but not all were successful. Some spectacular failures became cautionary tales in product development and consumer psychology. This poll tests your knowledge about one of the most notable product failures in music retail history that fundamentally changed how music companies approach new technology adoption.

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• Microsoft Zune HD
• Neil Young's Pono Player
• Sony's MusiKey USB drives
• EMI's 'ringle' CD-single/ringtone hybrid product

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