Which innovative product marketing strategy helped 'Deadpool' (2016) achieve unexpected box office success despite its R-rating and relatively modest production budget?

The film industry spends billions on marketing, but which strategies truly drive audiences to theaters? This trivia poll tests your knowledge of successful product marketing techniques in the film and television industry. From viral campaigns to merchandise tie-ins, how well do you understand what transforms a movie from a simple production into a cultural phenomenon? Test your industry insight and see if you can identify the marketing strategy that revolutionized film promotion in recent years.

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Breaking the fourth wall in self-aware marketing campaigns that featured Ryan Reynolds in character addressing audiences directly
Releasing all marketing materials exclusively through TikTok to target Gen Z audiences
Offering limited edition collectible NFTs with each theater ticket purchase
Creating a subscription-based fan club that offered early screening access and exclusive merchandise