Which major retail innovation did Celestron introduce in the 1990s that transformed how amateur astronomy telescopes were marketed and sold to consumers?

Space exploration and astronomy have inspired some of the most innovative retail and marketing strategies in history. From telescope marketing campaigns to space-themed retail experiences, companies have leveraged our fascination with the cosmos to create memorable brand moments. This poll tests your knowledge about a famous retail innovation that revolutionized how astronomy products were sold to the public.

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The 'StarParty' in-store demonstration events where customers could test telescopes on simulated night skies inside retail locations
The 'Celestial Subscription Box' - the first astronomy equipment subscription service delivering seasonal stargazing tools quarterly
The 'NexStar' digital catalog kiosks allowing customers to virtually test telescopes on different celestial objects before purchase
The 'Observatory Partner Program' where telescope purchases included free visits to local observatories for product training