Which sports retailer pioneered the first loyalty program that integrated wearable fitness tracking with purchase rewards, creating an ecosystem that rewards both activity and spending?

Test your knowledge about groundbreaking customer loyalty programs in the sports retail industry! The most successful sports retailers understand that passionate fans and athletes want more than just transactions - they crave experiences and communities. This trivia question focuses on one of the most innovative loyalty programs that transformed how sports enthusiasts engage with their favorite brands. Can you identify which program revolutionized the fitness tracking and rewards space?

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Nike with its Nike+ Run Club program
Under Armour with its MapMyFitness rewards
Adidas with its Runtastic loyalty system
New Balance with its MyNB Rewards program