Which major dictionary publisher successfully transformed its brand recognition by creating a customer loyalty program called 'Word of the Day' that is now used by millions of language learners worldwide?

In the world of language and linguistics, brands have leveraged the power of words to create lasting impressions. Throughout history, certain companies have made remarkable linguistic innovations that transformed their brand identity and recognition. This trivia question explores how language evolution played a crucial role in one company's global marketing strategy and brand history.

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Oxford University Press
Merriam-Webster
Cambridge Dictionary
Collins Dictionary