Which major bookstore chain pioneered the 'First Edition Club' loyalty program that offers subscribers guaranteed first editions of selected new releases signed by the authors?

Bookstores have been fighting against digital disruption for years, and customer loyalty programs have become crucial tools in this battle. From exclusive author events to personalized recommendations, these programs have evolved significantly. This trivia question explores an innovative loyalty initiative that dramatically changed one major bookseller's customer retention strategy. Test your knowledge about how loyalty programs are reshaping the book retail landscape!

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Barnes & Noble's B&N First Look
Waterstones' First Edition, First Printing Club
Books-A-Million's Millionaire's Club Signed Editions
Powell's Books' Indiespensable Program