Which consumer product launch is considered one of the biggest retail failures, losing approximately $1 billion before being discontinued less than a year after its introduction?

Product launches can make or break a company's fiscal year. While we often celebrate successful launches, some highly anticipated products have spectacularly failed despite extensive market research and massive marketing budgets. This trivia question explores one of the most expensive product launch failures in retail history, highlighting important lessons about consumer behavior, market timing, and product-market fit.

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Amazon Fire Phone (2014)
Microsoft Zune (2006)
Google Glass (2013)
HP TouchPad (2011)