Which celebrity-brand merger broke e-commerce records in 2019, selling out its entire inventory within minutes of launch and generating over $100 million in revenue on its first day?

Celebrity-brand collaborations have become a major force in pop culture, transforming both the entertainment and retail landscapes. From cosmetics to fashion to food & beverage, these strategic partnerships can elevate both the celebrity's personal brand and the company's market presence. Test your knowledge about some of the most successful and influential celebrity-brand mergers that have shaped consumer trends and retail strategies in recent years.

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Rihanna's Fenty Beauty with LVMH
Travis Scott's collaboration with McDonald's
Kylie Jenner's 51% sale of Kylie Cosmetics to Coty
Beyoncé's Ivy Park partnership with Adidas