Which 1982 film featured a groundbreaking product placement deal that increased the featured candy's sales by over 65% and established the modern template for product placement in movies?

Product placement in films and TV shows has become a sophisticated form of advertising that generates billions in revenue annually. While today's audiences are familiar with brand integrations, the practice has a fascinating history in the entertainment industry. This trivia question explores one of the earliest and most influential examples of deliberate product placement that changed how brands and entertainment collaborate.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Tootsie (Coca-Cola)
• Rocky III (Nike)
• Blade Runner (Atari)

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