Which famous pop culture figure launched the first retail innovation lab that combined augmented reality, social media integration, and personalized recommendations in 2014, revolutionizing celebrity brand partnerships?

The retail world has been transformed by technology innovations that shape how celebrities and pop culture icons interact with brands and consumers. From virtual fitting rooms endorsed by A-listers to AI shopping assistants voiced by famous actors, retail tech has become embedded in pop culture. This trivia question explores a groundbreaking retail innovation lab that changed how we experience shopping and celebrity brand partnerships.

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Rihanna with Fenty Beauty Tech Lab
Kanye West with Yeezy Supply Interactive
Lady Gaga with Haus Laboratories Digital Experience
Will.i.am with i.am+ BUTTONS innovation hub