Which retail innovation first used geographic customer data to create 'customer trading areas' and revolutionized location-based market analysis in the 1930s?

The retail landscape has been transformed by location-based technologies and geographic data analytics. Retailers now leverage geographic information systems (GIS) to make strategic decisions about store locations, optimize supply chains, and deliver personalized experiences to customers based on their geographic behaviors. This trivia question tests your knowledge about a groundbreaking geographic retail innovation that changed how retailers approach market analysis.

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• Reilly's Law of Retail Gravitation
• Huff's Probability Model
• The Central Place Theory
• The Spatial Interaction Model

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