Which presidential campaign was the first to extensively use the color purple as a primary brand color, deliberately breaking from the traditional red and blue divide?

In modern politics, brand colors have become essential elements of campaign identity. Political parties and presidential campaigns carefully select colors that convey specific messages and values to voters. These visual identities help create instant recognition and emotional connections with constituents. Test your knowledge about the strategic use of color in presidential campaign branding throughout American history!

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Barack Obama's 2008 campaign
Bloomberg 2020
Ross Perot's 1992 campaign
Hillary Clinton's 2016 campaign