Which celebrity was the first to transform from being a brand endorser to earning $1 billion by selling their personal beauty brand to Coty in 2019?

Celebrity endorsements and personal brands have revolutionized product marketing over the decades. From simple endorsements to full ownership and development, famous people have changed how products are marketed and sold. This trivia question explores a pivotal moment in celebrity brand history that transformed how we think about stars and their business ventures.

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Kylie Jenner
Rihanna
Jessica Alba
Kim Kardashian