Which celebrity's product endorsement deal with Nike revolutionized athletic footwear marketing and grew into its own sub-brand reportedly earning over $100 million annually in royalties?

Celebrity endorsements have become a cornerstone of retail advertising strategy, with famous personalities lending their influence to boost brand recognition and sales. These collaborations can transform consumer behavior and create instant brand credibility. This trivia question explores one of the most lucrative celebrity-brand partnerships in retail history that changed the landscape of athletic footwear marketing.

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Michael Jordan (Jordan Brand)
LeBron James (Nike LeBron)
Serena Williams (Nike Court)
Cristiano Ronaldo (CR7)