Which innovative book packaging design technique pioneered in the 1980s allowed readers to determine the plot direction by making choices throughout the story?

The world of book publishing has evolved tremendously in terms of packaging design over the centuries. From ancient scrolls to modern e-readers, the 'packaging' of literature has influenced how we consume and appreciate written works. This trivia question explores an innovative book packaging design that changed how readers interact with stories and created a unique marketing approach that resonates with the art of storytelling itself.

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Choose Your Own Adventure format with branching storylines
Foil-embossed collector's edition covers with hidden illustrations
Dual-cover reversible books featuring contrasting perspectives
Scented pages that released aromas relevant to specific scenes