Which linguistic technology was FIRST widely adopted by major e-commerce platforms to improve product discoverability?

The intersection of language technology and e-commerce has created fascinating tools that reshape how we shop online. From sentiment analysis of product reviews to multilingual shopping experiences, linguistics plays a crucial role in modern digital retail. Test your knowledge about how language technology is transforming the online shopping experience and creating more personalized customer journeys.

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Natural Language Search (allowing customers to search using conversational phrases rather than keywords)
Cross-lingual product matching (automatically matching product descriptions across different languages)
Semantic product categorization (automatically organizing products based on meaning rather than keywords)
Sentiment analysis for automatic review filtering (sorting reviews by detected emotion rather than star rating)