Which major sports apparel brand completely redesigned their logo in 2021, moving from a wordmark to a minimalist geometric symbol representing motion?

The visual identity of sports brands represents billions in market value and shapes consumer perceptions worldwide. Major athletic companies invest heavily in their logos, which often become cultural icons in their own right. How well do you know the evolution of these powerful corporate symbols? Test your knowledge of sports brand visual identity transformations!

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Reebok
Under Armour
New Balance
ASICS