Which iconic building created 'The Bilbao Effect,' a term describing how signature architecture can transform a city's economic fortunes and brand identity?

The intersection of architecture and brand storytelling has transformed cities worldwide. Iconic buildings often become symbols that tell a story about their location, boosting tourism and economic development. This phenomenon has been studied extensively since one particular museum dramatically changed the fortunes of a struggling industrial city in the 1990s, creating what economists now call a specific 'effect' named after the city. Test your knowledge about this landmark case of architectural brand storytelling!

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Guggenheim Museum Bilbao by Frank Gehry
Centre Pompidou by Renzo Piano and Richard Rogers
MAXXI Museum by Zaha Hadid
Tate Modern by Herzog & de Meuron